Jennifer LaBollita
Marketing Consultant
ABOUT
I have over 15 years of experience in marketing across the CEDIA and window covering channels. I started my career in a startup environment, where I helped scale the business through to acquisition, and later worked within larger organizations leading teams and driving growth initiatives. Most recently, I took the leap to build my own agency, now in its early growth phase.
I see marketing as a strategic function that goes beyond creative execution. It is about clearly positioning a company, telling a story that resonates with the right audience, and driving smarter decisions that support customer acquisition, growth, and long-term retention.
When I am not working, I enjoy cooking, reading, and staying active through skiing and hiking. I also have a strong interest in interior design, live music, and spending time outdoors.
CORE CAPABILITIES
Strategic Marketing Leadership
Develop and lead marketing strategies that align with business objectives, with a focus on positioning, growth, and long-term scalability.
Positioning and Go-to-Market Strategy
Define clear, differentiated positioning and bring products to market with messaging that resonates across dealer, integrator, and design-driven audiences, particularly within the CEDIA channel and window covering industry.
Dealer and Channel Marketing
Build and support dealer programs that drive adoption, increase engagement, and create new revenue opportunities through both direct and indirect sales channels.
Product and Brand Development
Translate product innovation into compelling brand narratives that connect performance, design, and user experience.
Demand Generation and Digital Strategy
Plan and execute integrated campaigns across email, social, web, and paid channels to generate awareness, nurture leads, and support conversion.
Marketing Operations and Execution
Operate as an extension of internal teams, managing timelines, deliverables, and cross-functional coordination to ensure consistent execution.
Data-Informed Decision Making
Use performance data and market insights to guide strategy, optimize campaigns, and measure impact.
Stakeholder and Cross-Functional Alignment
Collaborate effectively with leadership, sales teams, product development, and external partners to align marketing with broader business goals.
WORK EXPERIENCE
2023 - Present
Marketing Consultant (self-employed)
J.Lab Marketing
Hopewell Junction, NY
2021 - 2024
Director of Sales & Marketing
2012 - 2017
Marketing Manager
Autonomic
Armonk, NY
2019 - 2021
Marketing Manager
Rollease Acmeda
Stamford, CT
2018 - 2019
Director of Sales & Marketing
Innerspace Electronics
Mount Kisco, NY
EDUCATION
2005 - 2007
SUNY Cortland
Bachelor's Degree in New Media Design
Cortland, NY
2002 - 2004
SUNY Tompkins Cortland
Associate's Degree in Liberal Arts
Cortland, NY
KEY ACHIEVEMENTS
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Completed Interior Design Certificate at SUNY Purchase in Spring 2022.
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Honored with the 2019 Woman to Watch award by the Women in Consumer Technology organization.
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Assisted in the sale and acquisition of Autonomic to SnapAV, a General Atlantic private equity growth brand.
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Named professional in Dealerscope 30 under 30 in June 2015 issue.